Matchbox Spices is a rebrand and repackage of Spicely Organics spice containers. The purpose of this project was to understand the process of brand identity development. Matchbox Spices is a product for new cooks looking to try new recipes without the risk of wasting money or spices. The packaging is compact, simple, and environmentally friendly, allowing for easy storage and a clear conscience. The container is made out of paper, replacing the plastic used in Spicely Organics. Additionally, the Matchbox Spices packaging keeps the product within the packages, resolving Spicely user’s complaints.
After researching the prospective users' needs, the logo and brand development began. Multiple renditions of the logo were created on paper, reviewed, and then transferred to a digital format.
Finalized dieline.